I will write press releases that do not make editors crazy

About:

Years of reading bad press releases from an editor's desk have taught me a valuable lesson: Simple really is better. 
Too many public relations writers add unnecessary adjectives, often meant to flatter their company or performance venue. Good editors excise this language, and end up doing a lot of rewriting. 
My releases will stick to what a reader needs -- the who, what, when, where, along with explanatory information. This approach makes the releases more likely to be used in print and online. (Ideas for further news articles or coverage may be suggested in parenthetical material.)

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